GoHighLevel is a popular all-in-one marketing and sales platform that offers a comprehensive suite of tools for businesses and agencies. It provides features such as CRM, marketing automation, website and funnel building, and more. This article provides a detailed breakdown of GoHighLevel’s pricing plans, including the features offered in each plan and any additional costs.
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GoHighLevel Pricing Plans
GoHighLevel offers three main pricing plans:
| Plan | Monthly Price | Annual Price | Discount for Paying Annually | Features |
|---|---|---|---|---|
| Agency Starter | $97 | $970 | Save $194 (16.6%) | – Two sub-accounts – Limited feature set |
| Agency Unlimited | $297 | $2,970 | Save $594 (16.6%) | – Unlimited sub-accounts – Robust feature set – API access – White-labeled desktop app |
| SaaS Pro | $497 | $4,970 | Save $994 (16.6%) | – Everything in the Unlimited plan – White-label mobile app – Ability to resell GoHighLevel |
Note: All plans offer a 14-day free trial. You can also find a 30-day free trial from certain sources. Importantly, all plans come with unlimited users and contacts. Opting for annual billing can lead to significant cost savings, with discounts of up to 16.6%.
Features Included in Each Plan
Agency Starter Plan
This plan is suitable for single business owners or smaller agencies just starting with GoHighLevel. It includes essential features such as:
- CRM: Manage contacts, track interactions, and segment audiences.
- Workflow builder: Automate marketing tasks and create efficient workflows.
- Campaign builder: Design and execute marketing campaigns across various channels.
- Two-way SMS and email: Communicate with leads and customers via SMS and email.
- Pipeline management: Track deals and opportunities through the sales pipeline.
- Landing page and website builder: Create high-converting landing pages and websites.
- Standard integrations: Connect with popular third-party tools and services.
- Calendar: Schedule appointments and manage events.
- Email builder: Design professional email templates.
- Power dialer: Make calls efficiently and track call data.
- Call tracking: Monitor call performance and attribute leads to specific campaigns.
- Reporting: Track key metrics and gain insights into campaign performance
Agency Unlimited Plan
This plan is designed for established businesses and agencies that need to manage multiple clients. In addition to the features in the Starter plan, the Agency Unlimited plan includes:
- Unlimited sub-accounts: Manage an unlimited number of clients or sub-businesses.
- API access: Integrate with other applications and build custom solutions.
- White-labeled desktop app: Provide a branded desktop app experience for your clients.
- Memberships: Create and manage membership sites with restricted content
SaaS Pro Plan
This plan is ideal for businesses looking to generate recurring revenue by reselling GoHighLevel as a SaaS product. It includes all the features of the Unlimited plan, plus:
- White-label mobile app: Offer a branded mobile app experience to your clients
- Advanced API access: Access more features and functionalities through the API
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Additional Costs
While GoHighLevel’s pricing plans offer a comprehensive set of features, there are some additional costs to consider:
WordPress Hosting
If you want to use WordPress with GoHighLevel, you’ll need to choose a WordPress hosting plan. The options include:
- Standard: $10/month for 1 WordPress site
- Utility: $220/month for 25 WordPress sites
- Truly Unlimited: $497/month for unlimited WordPress sites
AI Employee
GoHighLevel offers AI-powered features with usage-based pricing:
- Voice AI: $0.13/minute
- Conversation AI: $0.02/message
- Reviews AI: $0.08/response
- Content AI (Words): $0.00009/word
- Content AI (Images): $0.06/image
- Workflow AI: $0.02/query
- Funnel AI: $0.99/funnel
SMS and Email Costs
While GoHighLevel includes SMS and email marketing features, sending campaigns will incur extra charges. Email costs are typically around $0.675 for 1,000 emails. SMS costs vary based on the number of segments in your text message.
Customer Reviews on Pricing
GoHighLevel generally receives positive feedback for its pricing, with many users appreciating the value it offers for the cost. Some key highlights from customer reviews include:
- Affordability: GoHighLevel is considered affordable, especially considering the extensive features and unlimited usage it offers on most plans.
- Value for Money: Users appreciate the wide range of features included in each plan, making it a cost-effective solution for businesses of all sizes.
- Scalability: GoHighLevel’s pricing plans make it easy to scale your business as your needs grow.
- Transparency: The pricing structure is generally transparent, with clear information on the features included in each plan and any potential additional costs.
However, some users have pointed out potential drawbacks:
- Hidden Costs: Some users have mentioned that there might be hidden costs associated with certain add-on features or services.
- Complexity: The pricing structure can be complex for some users, especially with the various add-ons and usage-based pricing for AI features.
GoHighLevel Competitors and Pricing
GoHighLevel faces competition from several other marketing and sales platforms. Here’s a comparison of GoHighLevel’s pricing with some of its competitors:
| Platform | Starting Price | Key Features |
|---|---|---|
| GoHighLevel | $97/month | All-in-one marketing and sales platform with CRM, marketing automation, website and funnel builder, and more. |
| WPFunnels & Mail Mint | $20/month | WordPress-based funnel builder with email marketing capabilities. |
| Keap | $159/month | CRM and marketing automation platform for small to medium-sized businesses. |
| Kartra | $99/month | All-in-one marketing platform with features like video hosting, membership sites, and affiliate management. |
| Builderall | $24/month | Marketing platform with a wide range of tools, including a website builder, email marketing, and social media management. |
| ClickFunnels | $127/month | Popular sales funnel builder with a focus on creating high-converting landing pages. |
| Systeme.io | $27/month | Affordable funnel and membership site builder with a range of marketing features. |
| HubSpot | $18/month | Inbound marketing, sales, and service software suite with a free CRM option. |
| ActiveCampaign | $29/month | Advanced marketing automation platform with CRM and email marketing capabilities. |
It’s important to note that GoHighLevel’s pricing is significantly more competitive than Keap, a major competitor, while offering a similar feature set. This makes GoHighLevel a strong contender in the market for businesses looking for a comprehensive and affordable solution.
Start your GoHighLevel free trial today!
GoHighLevel offers a variety of pricing plans to suit different business needs and budgets. The platform provides a comprehensive set of features, making it a valuable tool for businesses looking to streamline their marketing and sales processes. While there might be some additional costs to consider, GoHighLevel’s pricing is generally competitive and offers good value for money.
When choosing a GoHighLevel plan, it’s essential to consider your specific needs and requirements. The Agency Starter plan is a good option for smaller businesses, while the Agency Unlimited plan is better suited for larger companies and agencies. The SaaS Pro plan is ideal for reselling GoHighLevel and generating recurring revenue.
It’s also important to factor in potential additional costs, such as WordPress hosting and AI employee usage fees. You can choose the best GoHighLevel pricing plan for your business by carefully evaluating your needs and comparing the different plans.
To make an informed decision, we encourage you to explore GoHighLevel’s 14-day free trial or contact their sales team for a personalized consultation.
