Do you want to send mass emails and cold email campaigns directly from your Gmail account? GMass turns your Gmail into an email marketing and cold outreach tool. You can personalize emails, automate follow-ups, and track results, all without leaving Gmail. This review will help you decide if GMass is right for you.
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About GMass:
GMass is a Chrome extension that adds email marketing and cold email features to Gmail. It lets you send mass emails, personalize them with mail merge, and automate follow-up sequences. It’s used by over 300,000 people. It’s known for being easy to use and working entirely within Gmail. GMass requires Chrome browser.
Table of Contents
Benefits of GMass:
- Send Mass Emails in Gmail: Send email campaigns to many people at once, directly from Gmail.
- Personalize Your Emails: Use mail merge with Google Sheets to personalize emails with any data.
- Automate Follow-Ups: Send automated follow-up emails until you get a reply.
- Improve Deliverability: Helps your emails land in the inbox, not the spam folder.
- Track Results: See who opened, clicked, replied, and bounced.
- Break Gmail’s Sending Limits: Send virtually unlimited emails.
- Easy to Use: Works inside Gmail, so there’s no new interface to learn.
- Build Email Lists from Gmail: Easily create email lists from your existing Gmail contacts using Gmail search.
Features of GMass:
- Mass Emails in Gmail: Send mass emails directly from your Gmail account.
- Mail Merge with Google Sheets: Personalize emails with data from a Google Sheet.
- Email Reporting Analytics: Track opens, clicks, replies, and bounces inside Gmail (desktop or phone app).
- Personalization: Personalize emails with names, company names, and other data. Auto-detect first names. Use fallback values.
- Automatic Follow-up Emails: Automate follow-up sequences until you get a reply.
- Schedule Mass Emails and Mail Merges: Schedule campaigns for a later time or set them to repeat.
- Behavior-Based Campaigns: Send to a segment of a prior campaign (e.g., everyone who opened).
- Reply Management: Replies, including bounces, are automatically categorized.
- Email List Builder: Create email lists by searching your Gmail account.
- Verify List: Verify your email list before sending.
- Test Links: Test the links in your email before sending.
- Fix Spam Triggers: Identify and fix potential spam triggers.
Pros and Cons of GMass:
Pros
Cons
How GMass Works:
- Install the Extension: Add the GMass extension to your Chrome browser.
- Connect Google Sheet (Optional): Connect a Google Sheet for mail merge personalization.
- Write Your Email: Compose your email in Gmail.
- Use GMass Settings: Configure your campaign settings (personalization, follow-ups, tracking, etc.).
- Send or Schedule: Send your campaign immediately or schedule it for later.
- Track Results: View reports inside Gmail.
Get GMass and Start Sending Powerful Emails from Gmail!
GMass Regular Pricing:

GMass Alternatives:
Here are some other email marketing and cold email tools:
Mailchimp:
An all-in-one marketing platform. Offers email marketing, automation, landing pages, and more. Has a free plan. Good for beginners and small businesses. Well-known and widely used.
Lemlist:
Known for its personalized email outreach features, including custom images and videos. Helps you build relationships with prospects. Good for creative outreach and building relationships.
Reply.io:
Automates email outreach, calls, and social media touches. Good for multi-channel outreach. Can automate many tasks. Strong platform for sales teams.
Woodpecker:
Focuses on cold email outreach. Offers features for sending personalized emails at scale. Helps avoid spam filters. Good option for agencies and teams.
Snov.io:
A sales automation platform. It helps you find, verify, and reach out to potential customers. It combines email and LinkedIn outreach. A good option for lead generation.


